The problem:

The new CEO of a medium-sized company needs to give a new impetus to his brand, as well as asserting his leadership in a competitive sector undergoing a major transformation. The 8-person communication team needs clear objectives and structure and a new strategy.

The RIGHT answer:

JUSTE offers a solution by proposing a talent who is specialised in branding and with agency experience, and communication & project management expertise in the sector of new technologies. During an assignment lasting several months, the manager carried out a diagnosis of the brand, audited the contracts of existing consultancies and reorganised the workflow of the communications team in order to meet the CEO’s expectations as quickly as possible.