The problem:

Two online retailers, based in London and Milan, have merged to become a European market leader. There was an urgent need to create a unified identity and voice as well as a new brand for investors, employees and customers.

The RIGHT solution:

JUSTE proposed an experienced international Communications Director with experience in the fashion industry to work between London and Milan for 6 months – organising the teams, defining a common communications plan, negotiating with suppliers and setting a simple & stable strategy whilst the recruitment process found the new Communication director for the combined business.